Winemakers around Balaton create a regional umbrella brand called Balaton Wine. The Welschriesling with single label and image is going to be published at the end of April, index.hu wrote.
In principle, wineries can join the brand by mid-January, but the interest is still quite big. It seems Laposa, Jasdi, Palffy, Borbely, Ax, Soptei, Skrabski, Zelna, Dobosi, Homola, Pocz, Bujdoso, Istvandy, Beothy, the Csobanc Wine Manufacture, Szeremley, Legli, St Donat Csopak, Vali, Trombitas, Effendy participate in it.
Balaton Wine is intended for a mid-range wine, there will be the name of the winery of the label, besides the brand, each bottle will be sold for HUF 1450, the brand usage fee will be HUF 30-50, index.hu wrote.
The regional brand called Balaton Wine was invented because, according to them, regional brands compete in the world nowadays, and while there are no such brands in the country, Hungarians cannot even compete.
based on the article of index.hu
translated by BA