60 exhibitors, more than 650 pre-booked negotiation date, 180 professional buyers, 50 professional visitors whose one third is from abroad. MICE Business Day business tourism event organized in the Groupama Arena on December 1, 2015 was characterized by these figures, turizmusonline.hu wrote.
Deputy Mayor Alxandra Szalay-Bobrovniczky visited the business travel day. The participants could listen to professional presentations. Budapest Festival and Tourism Center (BFTK) presented the services of the Budapest Card.
Teodora Ban, managing director of BFTK said: the Hungarian capital is becoming a more attractive tourist destination. The main products of Budapest’s tourism industry is cultural and festival tourism and MICE (business tourism). Budapest is the home of nearly 70% of the annual 2600 conferences held in Hungary.
The executive added: the strategy of the Budapest Festival and Tourist Center is to target different groups with customized offers. Gyorgyi Kovacs, division leader of the Budapest Card gave a presentation about the new card development by BFTK. She outlined the possibilities of the card scheme introduced for MICE and the special travel circle. The new card will be created according to the demand of the partners.
BFTK provided guests with a tourist information desk, and tourism division leader Maria Pap and network leader Angela Dedak welcomed the visitors in 20-minute sessions. The members of BFTK negotiated all day long and the interest appeared to be great: they presented the possibilities of the new Budapest Card to the professional partners, and informed them about the programs of the 2016 Budapest Spring Festival and Budapest Summer Festival.
based on the article of turizmusonline.hu
translated by BA
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