The Hungarian traditional costume is often combined with modern clothing. This time, however, Hajnal Aurora Németh has created something we have never seen before.
We can read the following in the description of her Facebook page:
“As a lover of folk costumes and their accessories, my mission is to make them wearable again for everyone. I transform old Hungarian folk art and folk costumes into my unique clothing and jewellery, using original antique pieces and trying to bring them into the modern age.”
She then adds that her clothes and jewellery have won the Hungarikum Award three years in a row.
According to 24.hu, as the founder of Aurora FolkGlamour, she has been researching how to redesign the symbols and embroidery patterns of Hungarian folk culture as an industrial artist for years. What is more, she is the ambassador of Folk Costume Day.
She presents the collections at Aurora FolkGlamour Fabulous fashion shows.
The artist says that each piece is linked to a folk ballad, prayer, fairy tale or legend. Her aim is to create a complex performance in which the clothes and jewellery, old Hungarian ballads, legends, music, and dances inspired by Hungarian folk traditions appear simultaneously.
In the photos, she has highlighted and updated the typical features of the Matyó and Sárköz costumes, which are recognised by UNESCO.
In collaboration with fashion photographers, she aims to show that by stepping outside the framework of our traditions, yet retaining their essence, they have a place in today’s age and can be part of our everyday life, both on weekdays and at holidays.
Aurora recalls that during quarantine, she started to build a YouTube channel, which also focuses on Hungarian folk tales, ballads, legends, and poems. In the video, she reads them out and shows the jewellery and clothes she has designed for the characters. At the end of the tale, the ballad or folk song is sung by famous singers. In this way, they create something together, yet in separate apartments, even if they are on the other side of the world.
Source: 24.hu, Facebook