Every second, a video is released on the internet. Most of them may add little value, but people use them because the demand for videos is high. According to some research, by 2021, 80% of the total internet traffic will be videos. Therefore, if you’re not harnessing the power of videos, you’re missing out on a lot of opportunities.
Video companies like Spiel Creative recommend using many types of videos to attain your business goals.This article highlights some things you need to know about explainer videos and how they can help you revamp your business.
What’s An Explainer Video?
According to Spiel Creative, explainer videos are brief videos that explain many types of problems and business concepts to an audience in a simple way. It simplifies complicated concepts and makes them easy to digest. Some people can only buy products from a brand if they understand what the products can do. And because not everyone has the same level of understanding, you need to make your video as simple as possible to attract consumers from all walks of life.
Explainer videos can help increase your retention rate and fulfill your audience’s demands in a precise way. According to a study by Insivia, explainer videos are among the most effective ways of communicating new products or concepts to potential consumers. About 45% of brands use these videos on their homepage to attract prospects, and they aren’t disappointed with the results.
These videos can also be used to educate and inform the audience about what a company offers. Organizations also use it to generate better ROI and increase web traffic.
Benefits Of Using Explainer Videos
There are various minor and major reasons for using explainer videos. These videos can work like an internal and external communication charm. Here are some reasons why companies prefer using explainer videos.
In today’s age, attention is an asset. If you can succeed in getting your audience’s attention, you may make sales and increase your business profits. Unfortunately, it’s becoming more challenging to grab people’s attention. Research indicates that currently, most human beings’ attention span is less than that of a goldfish. Most people have an average attention span of about 9 seconds.
So, to grab your customer’s and prospects’ attention, you need to create an enticing video. One way of doing that is by producing an explainer video. The brain is wired to get more attracted to entertaining videos than reading web content. When your audience is glued to a compelling animated video, you’ll naturally find yourself following it unconsciously because it awakens curiosity and gives you an interesting medium for learning and understanding new concepts.
Your explainer video shouldn’t be like TV ads that your brain associates with tedious interruptions. Instead of forcing products into people’s throats, it should present the products more appealingly. Furthermore, including an explainer video on your website doesn’t slow down the page’s load speed like other bulky items. This video can also be used as animated commercials for social media ads.
To make products like special equipment and technical software more understandable, a detailed explanation is needed. Consumers will buy a product if they properly understand how it’s used. Apart from that, you should give them compelling reasons why they need to spend their hard-earned cash on the product.
According to one survey, 98% of the interviewees said they got some information about a product after watching an explainer video. That’s why you need to use exciting characters and images to make your consumers understand the essence of your services and products.
Through an animated explainer video, you can bring a character into a real-life situation that connects it to your brand. If you’re creative enough, you can even present the character as facing problems they solve when using your service or product. The brain processes image 50000 times quicker than texts. While promoting your products, use videos to let your audience scan through content quickly.
Including a video on your website can greatly increase traffic. Every business owner knows that traffic is an essential factor that determines the success of their business. If no viewers visit your site, it may cease to exist in the future. Besides, Google also loves videos and ranks posts with them higher than those without them.
If your site appears on the first page of the search result, you’ll get a lot of traffic to use to generate leads and create profits wisely. Some studies also show that more than 50% of such engine users are likely to find your website if you add a video to your content. If the video is interesting, the users may spend more time on your page. The time spent on one page also increases its rankings.
The viewers you get from organic traffic are highly targeted visitors. That means you can easily engage them with content and convince them to buy your products if it can solve their problems. Additionally, around 1 out of 4 online buyers make purchasing decisions after viewing videos of the products they want to purchase.
More and more people are increasingly using their mobile phones to access the internet. Smartphones are sophisticated nowadays, that anyone can do almost everything through a mobile device. Besides that, compared to computers, they’re more portable and cheap.
One way of reaching this type of audience can be through explainer videos. However, the video content’s size should be compatible with most mobile devices and provide a great user experience. If you produce high-quality video content that mobile users can access and edited, you’ll increase engagement and generate leads.
The demand for explainer videos may increase in the future because of how it benefits businesses. Fortunately, you can use it for a huge brand, small business, and non-profit organizations. These videos will engage your audience more than a blog post would do and boost traffic. If you want to increase our ROI, sales and get more customers for your business, try using explainer videos.