Budapest, May 11 (MTI) – Commercial television broadcaster TV2 group will soon launch a number of new cable channels, the programme director for the company’s cable portfolio has said at a conference.
The programme development is the biggest of the last 15 years, Gábor Fischer said at the Media Hungary conference on Tuesday in Siófok, in southwest Hungary, without revealing the cost of the project. Super TV2 wants to become the third-biggest player on the market, he added.
From the autumn, TV2 will start showing a daily four hours of self-produced content, he said. Later, it will announce the launch of a “really big investment”, he added.
The new channels will include food channel Chili TV, music channel Zenebutik, telenovela channel Isaura TV, lifestyle channel Joy TV and children’s channel Kiwi TV. It will also re-position women’s channel FEM3 as Prime TV and PRO4 as film channel M+. Two more channels are also in the works.
HERE ARE THE MOST INFLUENTIAL PEOPLE IN THE HUNGARIAN MEDIA
The changes at TV2 will have a deep impact on the market, Fischer said.
Magyar Broadcasting, a company owned by government film industry commissioner, Andrew Vajna, recently acquired TV2.