How to make your packaging sustainable? The guide for businesses
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Sustainable packaging is the future of product packaging. Eco-friendly solutions solve serious environmental problems, such as reducing your carbon footprint, vastly decreasing plastic pollution levels in nature and oceans, improving air quality, and minimizing the negative effects of excess packaging waste.
There are many ways to make your packaging more sustainable. The packaging experts of Packlion are here to talk about all these opportunities to become more eco-friendly and help you make the switch to sustainability seamless.
Why should businesses switch to sustainable packaging?
Customers are becoming more eco-conscious and prefer to be loyal to brands that share similar values and care for the environment. Companies are also becoming more open to the idea of adopting a sustainable business model to make a positive change in the world and meet the demands and expectations of their clients.
But the client preferences are not the only motivating factor. Going sustainable with your packaging also has financial, social, and environmental benefits.
Even though it might seem a bit more expensive than plastic solutions, sustainable packaging is more affordable in the long term and allows businesses to save money from logistics costs and utility bills.
As clients seem to dig the idea of supporting eco-friendly brands, you will also unlock new markets and notice an increase in sales and profit. From a social standpoint, adopting a sustainable business model encourages work ethics, creates a culture of teamwork, boosts workforce morale, increases employee retention, and drives innovation.
The environmental reasons to switch to sustainable packaging are many. Eco-friendly packaging is made of renewable materials that are recyclable and biodegradable, meaning you are solving the problem of pollution, water contamination, and excessive waste generation. It also helps companies reduce their carbon footprint from production and shipping.
Tips to make your packaging sustainable
Use recyclable and biodegradable materials
The first and most important tip is to use recyclable and biodegradable materials for your packaging. The packaging is the first thing a client sees so it is important to make a good first impression and appeal to a larger audience.
Some of the best recyclable and biodegradable materials you can use for your product packaging are paper and cardboard. They are both made of natural and renewable materials and will easily and safely break down if they end up in landfills or in nature.
Ship in small packages
Right now every business is trying to catch up to client demands and put out a product that has a positive effect on the environment. What better way to do that than lowering your carbon footprint from logistics and shipping.
Sustainable packaging is very lightweight and size conscious. So on top of saving money from shipping costs, you can ship your products in small packages and in small batches. That naturally reduces carbon emissions from transportation.
Choose the most eco-friendly transportation
The next step towards becoming sustainable is to choose an eco-aware packaging supplier like Packlion that can deliver your sustainable packaging with carbon-neutral shipping. On top of that, think of ways to make client deliveries and store restocking with the most eco-friendly transportation you can find. For example, right now, there are some logistic companies that made a switch to electric vehicles.
Partner with companies that work efficiently
A huge part of becoming a sustainable business is partnering up with other sustainable businesses or companies that work efficiently towards being more environmentally conscious. We understand a change does not happen overnight, but this is definitely something that you need to consider.
Educate your customers on sustainability
To make a bigger impact on sustainability you also need to make sure your clients know how to be more eco-friendly as well. You can educate them by sharing posts and videos on your social media and other online and offline communication platforms or by directly educating them about recycling and safe waste disposal through the labels on your products and packaging.
What are the benefits for your business?
Being sustainable has become a huge decision-making factor for customer purchases. The support for eco-friendly brands and products is immense. That means if you go sustainable, you will reap the benefits of becoming a reputable environmentally-aware brand, reducing business costs, boosting sales, and attracting more customers who value sustainability.
