Hungarian energy drink conquering the world

According to last year’s survey, 59 percent of young adults ages 19 to 29 consume energy drinks, at least on occasion. This means that energy drinks are in the top 20 food categories, along with margarine, cat food and candies, reports g7.24.hu.

Hell Energy appeared on the market in 2006. It is a privately owned company, with a factory in Szikszó, Hungary. By 2010 Hell Energy became the market leader in Hungary and they started to sell in many other countries, too. Today there are almost 50 countries that sell Hell energy drinks, like Angola, Chile, India, Cameroon, Cambodia and the Philippines.

In Azerbaijan, they had a 60% market share, in Bulgaria and Greece 37%, and Hell Energy is the market leader in Croatia and Romania. Last year was the first time when the bigger part of their income came from export. Their income in Hungary has only grown by 4%, it is at 15.3 billion Ft (47 million Euros). Their export grew by 40%, now it is 18.5 billion Ft (57 million Euros). Their biggest growth came from countries outside of the EU.

They also managed to achieve something that no other Hungarian brands could so far: they had a contract with an A-list celebrity to be their spokesperson. This was the first time when an active world-famous star from Hollywood gave his name to a Hungarian company.