IKEA opening it largest store in Hungary and coming up with a new idea

Anyone living in Budapest or Budaörs knows IKEA and its iconic meatballs for sure. The Swedish furniture shop is well-known for its professional advertising techniques that do not let anyone return from their premises with empty hands. Now they have opened their third shop in Soroksár, and it is bigger than any other so far.

One of the first innovations with which a customer meets when stepping into the new shop – according to 24.hu – is the café, which offers new types of pastries like éclair doughnut, the caramel cake with pear and the new Swedish apple cake. Of course, an IKEA is not a real IKEA without the restaurant with the meatballs and some other Scandinavian specialties, so this is also present in the new spot.

Still, the real improvement cannot be found here physically, only while browsing the web. According to Portfolio.hu, the Swedish enterprise has never been involved in online purchasing like other companies. This has changed: IKEA began to discuss online merchandising with multiple potential partners, including Amazon.