Polish TVN in the crosshairs: Hungarian TV2 owner plans bold acquisition amid Russian influence fears

According to local media, the Hungarian television network TV2’s owner is looking to acquire TVN, Poland’s largest TV station, raising concerns in Warsaw about hidden Russian influence.

Following the 2023 Polish elections, the right-wing Law and Justice Party (PiS), led by Jarosław Kaczyński, lost its grip on both political power and the state broadcaster, TVP. TVP had played a key role in PiS’s media strategy, serving as a platform for pro-government propaganda. Without this tool, Kaczyński emphasised the need for the right wing to secure a new major television channel. In response, PiS shifted its focus to Poland’s commercial broadcasters, with TVN, the country’s most-watched private network, becoming a primary target.

According to 444, TVP acted as a major propaganda tool for the ruling PiS party for years, similar to Hungary’s public media under Fidesz. The channel pushed controversial narratives, including warnings of an LGBTQ “invasion” under opposition rule and publishing fake photos to discredit Donald Tusk and his family. While PiS’s propaganda helped rally its core supporters, it failed to attract broader public backing. After Tusk’s Civic Platform won the elections in October and formed a coalition government, they quickly replaced PiS loyalists running public media. Despite protests, PiS lost its primary media stronghold.

Throughout PiS’s seven years in power, Poland’s media landscape remained more diverse than Hungary’s, with independent newspapers and TV stations maintaining influence. This diversity allowed for independent opinions within both opposition and right-wing media, contrasting Hungary’s more uniform pro-government messaging. However, the PiS leadership continued to believe in the dominance of opposition media, particularly foreign-owned outlets, which they viewed as adversaries. The government repeatedly pushed for “repolonisation,” aiming to increase Polish ownership in the media sector, especially in response to German-controlled media companies.

In 2021, PiS sought to curb the influence of TVN, owned by Warner Bros. Discovery, through a law designed to limit the stakes non-EU companies could hold in Polish media. This legislation, widely known as “Lex TVN,” was ultimately blocked, when President Andrzej Duda, who had been nominated by PiS, refused to sign the bill into law. According to reports, Duda’s decision was influenced by U.S. President Joe Biden, due to concerns about restricting American media ownership in Poland. As a result, PiS had to look for other ways to gain influence over TVN.

Andrzej Duda, president of Poland. Source: MTI

Hungarian interests emerge in TVN acquisition

Now, reports indicate that PiS is seeking to acquire TVN with the help of Hungarian business interests. As reported by Blikk, the Hungarian TV2 network, owned by József Vida, has emerged as a potential buyer for TVN. The deal could involve an investment of at least HUF 500 billion (more than EUR 1.2 billion). However, Polish media outlets have raised concerns about this possible acquisition, particularly regarding the financial backing behind Vida.

In addition to TV2, other bidders are reportedly interested in purchasing TVN. These include an unnamed American broadcaster and the PFF Group, a Dutch-registered company originally founded by the late Czech billionaire Petr Kellner. Meanwhile, Warner Bros. Discovery, which owns TVN, is facing financial difficulties, with its stock having dropped by 70% over the past two and a half years. This situation could make the company more willing to sell its Polish assets.

Alleged Russian influence and concerns over national security

Though József Vida owns TV2, his wealth may not be enough to finance such a large transaction. This has fueled speculation that the actual financial backing may come from other figures within Hungary’s National Cooperation System (NER), particularly Lőrinc Mészáros, a Hungarian oligarch closely tied to Prime Minister Viktor Orbán. Mészáros has previously been linked to Russian business interests, including ownership of the luxury yacht Rose d’Or, which was once connected to Russian oligarch Konstantin Strukov. Due to these ties, the Polish government has expressed concerns about potential Russian influence over the media market, especially given Hungary’s historically friendly ties with Moscow. Polish officials have even alerted the United States to the potential security risks associated with this acquisition.

Lőrinc Mészáros, the billionaire presumed to be behind the acquisition. Source: MTI

The potential acquisition of TVN by Hungarian interests, with alleged Russian ties, has sparked concerns in Poland and the broader geopolitical arena. For PiS, gaining control over the country’s largest private broadcaster would be a significant victory in regaining media influence. However, the involvement of foreign entities, particularly those with suspected Russian links, has raised concerns in both Poland and the United States, leading to heightened scrutiny of the potential sale.

• Read about Warner Bros. Discovery’s plans to sell their Polish asset here
• Learn more about Lőrinc Mészáros and his ties to Hungarian PM Viktor Orbán here
• … and his yacht previously owned by a Russian oligarch here

Featured image: depositphotos.com