Which is better, bespoke software or a white label trading software?

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It does not matter if your brokerage business has been trading for many years or if you are new to the industry. The one thing you must do is provide your clients with a trading platform. That platform must have the correct tools to allow your clients to trade confidently and securely.

The trading platform is undoubtedly the beating heart of a brokerage and your clients will interact with it on a daily basis.

Many start-ups falsely believe that they can just wing it. They search the internet for powerful servers and other expensive IT equipment, but as they dig a little deeper, they start to unravel the truth. A brokerage is a complicated machine made up of individual components that work tirelessly together to achieve success.

If you decide to go down the route of building a brokerage from the ground up, then you will also need to create a CRM system, payment gateways, affiliate networks and they must all integrate seamlessly with your trading platform.

The cost to produce such a system is staggering.

At this point, it is worth mentioning that there is already a quality platform that has proven successful. It is called MT4 and is trusted by thousands of traders around the world.

While it is prudent for a brokerage to innovate continually, the battle to get ahead of the competition may be won in other key areas of the business. Trying to better a trading platform that is robust, efficient and already incorporates all of the functionality traders need may be doomed to failure.

What is white label trading software?

A white label trading platform is a software built by another experienced company that your brokerage can purchase the right to use. It is entirely brandable, and your clients will never know a third party made it.

For example, Popcorn Technology, a London based fintech company, provides out of the box solutions to new businesses looking to get started.

For a fraction of the cost of proprietary software, you can have access to an expert trading platform and all the other systems and functionality a brokerage needs to operate.

Without a doubt, a white label trading platform is the most cost-effective way to start a brokerage business. You never need to worry about maintenance costs or expensive contractors, and your business will always appear professional at every level.

However, just because you do not have the capital to build fancy new systems right now, does not mean that lofty goal will not be realised further in the future. An additional benefit of white label software is how it allows a new brokerage to be completely flexible and agile. Keeping costs to a minimum will allow you to experiment with your services and products to figure out your unique selling points. As you grow, you will gain the experience to know precisely where to invest your hard-earned cash to make the maximum impact on your business and accelerate you to the next level.