E.ON and ACG Communications Agency made a unique campaign. Thanks to sonication technology they put music generated from the bio-vibrations of the plants on speakers.
E.ON decided to bring nature closer to people. Recently, they have launched a campaign with the help of ACG Communications Agency. – writes raketa.hu. The two companies decided to put speakers at two tram stations in Budapest.
Now, people in the Hungarian capital city can listen to the music generated from the bio-vibrations of plans at Széna square and Szent Gellért square while waiting for the next tram to catch. The locations were chosen carefully. These two stops are usually loud and the air is polluted due to traffic. To make them more relaxing and bring the passengers closer to nature, the stops were decorated with live plants. The installation includes ivy, heather, and moss.
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“The base of environmentally conscious thinking is the respect towards nature because if we know and respect the opportunities that are hidden in it, a stronger motivation develops inside us to protect it. The goal of the campaign is to remind people of the importance of nurturing a closer connection with nature, and thus to promote environmentally conscious thinking.” – Blikk quotes Rita Alberti, creative director of ACG.
“With this gesture, we wanted to give an unexpected beauty to the passengers, put a smile on their faces while waiting, and show how important green thinking is to E.ON.” – Zsuzsanna Károlyi, head of brand and marketing of E.ON Hungária Group added.
The music played at the stations is generated through biotechnology. Plants have bio-vibrations and these are recorded with a device called “Music of the Plants”. Sensors are attached to the plants’ leaves and roots, and the bio-vibrations are converted into MIDI data. Then they are converted into sounds and music.
The campaign indeed brings people closer to nature. Even if someone lives close by or passes by the two squares, they can easily change their route to witness the beauty of nature. The relaxing sounds and the unique oasis-like atmosphere of the stations can be very appealing and beneficial to people’s wellbeing.
If you are in Budapest, it is worth visiting these two stations to admire the installations or listen to the music. If you do not wish to spend extra time commuting, HERE you can also listen to the music.
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Source: raketa.hu, blikk.hu
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