Dr. Thong Khong, Minister of Tourism of the Kingdom of Cambodia has appointed Dr. Rudolf Sardi official tourism representative for Hungary. Dr. Sardi, who is a well-known tourism expert on Southeast Asia, is the first-ever representative of the Kingdom in Hungary.
Setting up a branch office in Budapest has been a giant leap in deepening the economic and cultural relationships between Cambodia and Hungary, as the Royal Government has only appointed one representative in the Scandinavian market. With the opening of the Representative Office, Cambodia seeks to acknowledge that the region plays an outstanding role for the ASEAN member state. Dr. Sardi said that “the road toward the development of the Cambodian economy should be achieved with the help of tourism, and thanks to the intervention of the branch office in Budapest, the relationship between the two countries will soon rise to new dimensions.” He also conjectured “the opening of the office is success story in itself as regards the partnership between the two countries, as no consular or diplomatic representation functions in Hungary for the time being.”
Dr. Sárdi’s plans are in accordance with the Ministry’s long-term goals in strategic development and include the desired increase in the number of tourists and businessmen visiting Cambodia from Hungary. This, however, requires the perspicacity, openness and active participation of Hungarian and Cambodian tourism experts. The office also aims to function as a regional centre for the distribution of information on the Kingdom and to identify potential investors in our country that could assume a key role in the establishment and operation of hotels and the financing of other tourism-related facilities in dynamically developing Cambodia. While the consumer potential of Hungarian visitors – around 2,500 travellers per annum – is not significant at the moment, but due to its quality of services, the country’s historical richness and diversity, Cambodia will soon be included among the “top” Asian destinations.
At present, the easiest way to fly to Cambodia is to take one of the flights of China Airlines from several European cities with a stopover in Taipei. Additionally, Bangkok, Hanoi and Saigon also offer excellent connections to Siem Reap (Angkor Wat) and to the Cambodian capital, Phnom Penh.