SportTech Hungary, a new export development program has been launched in cooperation with the Ministry of Foreign Affairs and Trade, the Hungarian Export Promotion Agency (HEPA), Eximbank and the Startup Campus Incubator. The goal of the program is to help for the most innovative sports technology companies of the country to enter and become more visible on the global market through collaborations with the most successful Hungarian professional athletes.
Levente Magyar, Parliamentary Secretary of State for Foreign Affairs, said at a press conference in Budapest on Thursday that the aim of the new initiative is to provide the widest audience for the most competitive Hungarian sports innovations with the help of Hungary’s most successful athletes and other international contacts. According to the announcement, the SportTech Hungary will provide the best sports technology startups international visibility, mentorship and best practices for entering and growing on the global market.
Five companies have been selected for the program that offer an internationally validated, innovative product or service, or may already be selling in foreign markets. The program also includes Seyu – ‘Together for victory!’ a real-time, fan engagement, photo sharing solution that allows clubs to collect fan data, generate revenue and instantly distribute safe, user generated content on their existing digital platforms, including giant screens, perimeter LED boards and social media.
The solution also helps sport industry partners to increase activation and generate more revenue on already sold commercial surfaces, building an emotional bridge between their brand and the fans.
According to the announcement, as ambassadors, Ádám Hanga, basketball player of FC Barcelona, Balázs Dzsudzsák, 108-time Hungarian national football player, Márton Fucsovics, ATP TOP 50 tennis player, Fanni Illés world champion paralympic swimmer, Olympic champion short track speed skaters Liu Shaoang and Liu Shaolin Sándor, and Gábor Talmácsi World Champion speed motorcycle racer will help for the companies with their network, brand and expertise. Olympic champion swimmers Dániel Gyurta and Ágnes Kovács also support the companies as diplomatic ambassadors as well, primarily representing the interests of Hungarian developments in sports diplomacy and international sports organizations.
Source: Seyu Press Release