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Hungarian wine bottles with stories to tell
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Following a year long collaboration between Vida Winery and a Spanish designer the launching of new labels, new image and a revised portfolio heralds a new chapter in the history of the Szekszárd family winery.
New developments at Vida Winery
In 2011 the Hungarian wine community was focusing on Péter Vida who had received the prestiguous „Winemaker of the Year” award. The following years were relatively quiet in terms of publicity but behind the scenes the family was rather busy. Important long-term decisions were made and the vineyards were replanted in accordance with the new strategy. After a three decade wait they are at last in the possession of vineyards which can express the true Szekszárd terroir. The final jigsaw piece is to be put in place this year with the completion of the technology overhaul.
The stage is finally set to produce exquisite wines to supply wine stores, Hungarian fine dining restaurants and the expanding international markets.
New labels
Xavier Bas is the best known Spanish graphic designer whose work has won him international acclaim. He has assisted in the development of several iconic brands over the years.
„Each of his works has a soul of its own and that is what we are trying to achieve with our wines as well. It was our personal meeting that made me realize that it could only be Xavier who was to design our new labels. I had a feeling that he is just the right person to tell the stories of our wines”, says Péter Vida Jr. when asked about the reasons for the decision. „Our goal is to promote the idea that the genuine Szekszárd wines are the ones which are elegant and welcoming. Xavier has the same commitment to his job as we have to ours.”
We have worked together almost exactly for a whole year starting last January. During this period the designer visited us in Szekszárd to get to know the Vida family, the vineyards, the wines and to find out what the Szekszárdian spirit is about.
All change
It’s not just the bottles that have received new labels but the complete Vida image has changed, there is a new logo and even the product line has been revised.
The winery has always put quality ahead of quantity and this is now even more obvious to see with the introduction of the pared-down range.
