Hungarian culture and cuisine are being rediscovered again by Japanese people. The two countries have always been on good terms, respecting and being interested in one another’s culture, but the Olympics stirred a new interest in Hungary.
There are many videos on YouTube where foreigners try Hungarian food and snacks, for example. Two Japanese guys really took the task of exploring Hungarian products seriously and tried a wide range of things from beer to the famous Vegeta.
They started off with Soproni IPA Óvatos Duhaj, a beer that was highly appreciated by the YouTubers.
“Love, love, love this taste,” one of them concluded shortly.
The next drink they tried was Borsodi Friss, a mix of grapefruit drink and beer with 1.5% alcohol content. The drink is very popular in Hungary, and many similar products are available in different flavours. The Japanese guys said that Borsodi Friss tasted nothing like beer, but it looked super refreshing. They said it looked like a carbonated drink that was very fruity.
Then they decided to continue their journey on Hungarian food tasting by trying körözött, a cottage cheese spread with some red pepper and cumin added to it for the unique flavour.
The two Japanese guys were apparently really good at guessing ingredients in food, as they discovered hints of paprika in the taste of this Hungarian cheese spread with a very unique texture.
The next iconic thing they tasted was paprika, a spice that is very important in Hungarian cuisine. If one might use a metaphor, it could be said that paprika is the Sichuan pepper of Hungarian cuisine. The Japanese content creators tried a type of paprika that tasted like a “less intense pepper”, but Hungarians know many versions of paprika. One product, for instance, is called Erős Pista.
This translates as Strong Pista and contains 87% of raw minced strong paprika.
Haragos Pista, which translates as Angry Pista, is a version of the same product, just four times stronger. However, Édes Anna, or Sweet Ana, as we should call it in English, is a mild paprika seasoning. The variety of this product really shows how much importance it has in Hungarian cuisine.
Another seasoning that was tried was Vegeta, a mix of salt, vegetables, and spices.
The product is used for seasoning soup. The YouTubers put Vegeta in their soup and, as they said it, Vegeta “makes it taste better”.
After the spices and seasoning, they jumped right into trying Hungarian snacks, like Francia Drazsé, which are essentially small chocolate bonbons covered in colourful sugar coating. This is an iconic sweet in the country, and just like Duna Kavics (another sweet), it never loses its popularity.
Pilóta crackers and chocolates were also praised for their amazing taste.
Balaton, a popular waffle, also got positive reviews. Next, probably one of the biggest Hungarikums was presented: the famous Túró Rudi. This can be found in almost every fridge in Hungarian households, and many Hungarian expats love to take a few of these cottage cheese bars in chocolate coating home to their country of residency. The last thing in the video was Negro. This is a throat candy that is very minty. This is where it got its name, as the slogan is “Negro, the chimney sweeper of the throat”.
Below, you can watch the full video: