Telenor on Tuesday launched a government-initiated internet service package tailored for people who still aren’t online.
The package, launched under the aegis of the government’s Digital Welfare Programme, is targeted at the 18 percent of the Hungarian population between the ages of 16 and 74 who are still not internet users, said CEO Alexandra Reich. Telenor is offering such subscribers affordable service as well as a mobile device with the package, she added.
Telenor is the sixth telco to include a Digital Welfare package among its products, but the first to offer a mobile internet package.
Tamás Deutsch, who oversees the Digital Welfare Programme, noted that the rate of internet users among the Hungarian population had risen from 72 to 78 percent over the past year and a half. The increase was concurrent with reductions in the VAT rate on internet service as well as the launch of the Digital Welfare Programme, he added.