The German supermarket chain Lidl has launched a massive price drop campaign for several foodstuffs. The domestically popular and well-frequented grocery store franchise has lowered the costs of almost 400 products since January. In some cases, this reached a 30 percent discount.
The 50 percent price rise related to foodstuffs definitely left a visible impact on consumption statistics. The volume of the sale of food products decreased by 9.6 percent compared to last year’s data. This forced grocery shops to make drastic moves and commit themselves to price decreases, writes Pénzcentrum.
Which are the discounted products?
Lidl has confirmed that they lowered the prices of many dairy and bakery products, including butter, cheese, sour cream and white bread. They also mentioned on their list other basic groceries such as rice, honey, pasta and sandwich spreads. Cleaning materials, baby products and fruit juices also saw price cuts.
The average decrease in prices is around 20 percent, even bordering 30 in some cases. According to research by Pénzcentrum, Lidl is the cheapest grocery market in Hungary. In recent months, consumers have become more price-conscious. Shoppers started actively seeking discounts and special offers. To keep up with the changing consumer trends, the supermarket strategically lowered the prices of many basic and best-selling food products.
Milk price controversy
Lidl’s discount flyers have recently informed customers about a huge bargain. The price of the 2,8 UHT milk was temporarily reduced to only 209 forints (EUR 0,56) between 27 April and 10 May. Not only is this an amazing price, but they also announced that one could buy up to 24 bottles, instead of the usual 3.
However, on the day the discount was supposed to come into action, it disappeared from the flyers without explanation or trace. This obviously caused a public outcry, as such low milk prices haven’t been seen since 2006-2007, 17 years ago. Luckily, the communications team at Lidl shortly confirmed afterwards, that they didn’t break their promise, and the price of the 2,8 UHT milk is now 209 forints indeed. It turned out the marketing was such a success, they had to turn it down a notch not to run out of stock prematurely.
By reducing the cost of milk, Lidl has jumped on a global trend. In the past few months, the global market price of dairy products has slowly but steadily started plummeting. If this trend persists, it is questionable whether it makes sense to uphold the fixed price of milk until June.
If there’s no Lidl around those prices are useless. Milk for 209 we had for months but not at Lidl. The other shops Penny market, Spar ignored it or only put 12 liter for sale for the past months (esp Penny market). How I know? The old date (same date since months) on the packages of milk.
Cheese did not became cheaper at all or will this start from today on?
What is cheaper and a better quality is to order abroad online even with 23€ of delivery costs. Isn’t that sad?
The price quote of milk not being at 209 forint since 2007 is a complete fabrication. The price of 3.8% milk was at 210 pre covid. Stop sensationalizing!
Great news. I also commend Lidl’s staff: (almost) always cheerful, positive, smiley, will address you in English… What a contrast to Spar, with its surly, grumpy, impatient, and downright rude employees. Go to the Spar opposite Nyugati and then the Lidl down the road in Bajcsy: It’s a night-and-day difference. (Spar’s self-checkout personnel is especially awful; in my hundreds of times shopping there, I only ever encountered one sweet, polite lady. I don’t know why I keep going back there…) Lidl, FTW!