Italian fashion

The Hungarian Fashion and Design Agency has signed a strategic agreement with the Camera Nazionale della Moda Italiana (National Chamber for Italian Fashion), the Hungarian agency said on Sunday.

In the framework of the agreement, the Camera Nazionale della Moda Italiana will support the development of the Hungarian fashion industry as a strategic partner over a period of three years.

In the first phase of the cooperation, a number of Hungarian designers will work with mentors from Italy.

The designers, picked on the basis of professional criteria, are behind the brands Abodi, Je Suis Belle, Celeni, Artista, Dóra Zsigmond, Cukovy, Tomcsányi and Elysian.

The mentors and designers will start working together after Budapest Central European Fashion Week winds up in October, and the programme will continue in December, in Milan, where the designers will participate in workshops and meet with potential business partners, said Camera Nazionale della Moda Italiana managing director Stefania Vismarat.

The aim of the cooperation is to ready the Hungarian brands for entry onto foreign markets.

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Source: MTI

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