Similarly to other sectors, the pandemic has caused a remarkable drop in the case of HR agencies as well. Due to the lack of personal contacts, the job of HR professionals has become much more complicated. Sitting in a home office, they have to find the ideal employees without meeting them personally and get them ready for the job with the help of online tools. Still, in order to survive, HR professionals need to adapt to the new situation. Therefore, let us introduce the most efficient ways to find your ideal employee!
Social media sites
Defining our target group is of primary importance; this first step helps us to identify their interests as well. In order to find the most used channels of our potential employees, we need to know them quite well and personalise the job advertisement accordingly. Since blue-collar workers spend a considerable amount of time on social media sites; in their case, these can be listed among the most efficient channels of advertising. Furthermore, it has an additional advantage. While job advertisements primarily target active job seekers, social media campaigns can also reach passive inquirers; thanks to which, a wider audience can be reached.
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As far as IT professionals and engineers are concerned, job advertisements on professional platforms have significant effects on the overall performance. Besides targeting them through the right channels, it is also important how we address them. Professional platforms enable recruiters to offer jobs with appropriate visuals and wording; and always be up-to-date by participating in online professional groups, meet-ups.
In our Experience Economy, personalisation can be considered as one of the most crucial factors of success and this phenomenon is also true for the field of recruitment. How can we realise this?
We have to create our advertisement in an individually tailored way and address the candidate personally.
Besides knowing the interest and demand of our target group, the recruiter also needs to have a good knowledge of the industry concerned, thanks to which, trustfulness can be easily created.
The importance of marketing
Nowadays, recruitment is closely connected to the field of marketing – we have to advertise our product in an attractive way, by which we can get the attention of our target audience. Besides listing the attractive features of the job (normal work schedule, devices provided by the company, bonuses, etc.), creativity is also a fundamental step of attractiveness. The best way to create demand is to come up with a creative idea and advertise as no other competitors do.
Read alsoInternet marketing: setting new trends in businesses
Employer Branding campaigns have become an essential part of recruitment; as a result of which, the employer can stand out of its competitors and can realise a prestigious role in the market. By creating an outstanding personal brand, a company can become more esteemed and prominent. Besides the factors mentioned above, this is also a significant aspect as the majority of job-seekers are looking for well-positioned brands; therefore, brand awareness needs to be built consciously. As Profession.hu reports, professional development and challenging tasks can motivate the potential employees; furthermore, providing an insight into the company’s everyday life can instil strong confidence in applicants.
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